Market Segmentations and Consumer Behaviour of Mi

Market segmentations identifies groups of buyers within a market who share similir needs and demonstrate similar purchasing behaviour. Market segments are described by demographis and psychographics. In this case,Milo has demographic marjet segmentation, such as,

1. Age :: > 6th years of person
2. Sex :: male and female
3. Religion :: all religion
4. Income :: all income of part
5. Life Cycle :: Single, married and with children

Beside that, Milo  has psychographics segmentation too, such as,
1. Education :: All degree of educations
2. Attitude and opinion :: simple and fast food
3. Lifestyle :: Ordinary life style

Demographics and psychographics are used to target a segment by using data to build up a customer profile, the image of a typical consumer. Milo also promote its product on electronic media such as, internet and television, then promote on non electronic media such as, newspaper and magazine.
Milo include of physiologocal needs, because Milo is one of food or fast food product,  so it related with advertising of Milo in Television which famous Sahabat Milo, Energi Menang Tiap Hari.